NBA — 11 June 2015
Matthew Dellavedova Jersey Sales Are On Fire

Love him or hate him, it’s hard to deny Matthew Dellavedova’s impact fort he Cavs this series. Kyrie Irving is definitely the more talented player, but Delly adds a different element.

Because of his rise in popularity over the past few weeks and months, there has been a steep rise in the sale of Dellavedoa jerseys. Sales are going through the roof, as more have been purchased during the playoffs than the entire regular season.

n fact, boosted by sales on Wednesday, more Dellavedova jerseys have now been sold in the Finals than had been sold during the entire regular season, said Fanatics president of merchandising Jack Boyle.

“We don’t see players rise to top from out of nowhere like this often,” Boyle said. “The last time we saw something like this was when (New York Giants wide receiver) Odell Beckham Jr. made that catch. Like Dellavedova, he shot right to the top.”

Jerseys and T-shirts weren’t the only thing being bought on Wednesday. Fathead, which is owned by Cavaliers owner Dan Gilbert, started selling Dellavedova wall posters. […] Said Fathead spokesman Brian Stevenson: “Delly fans demanded it and Fathead delivered.”


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