So much more happens during a big fight than what actually transpires in the ring. From celebrities to sponsors, storylines are endless.
A fighter’s entrance to the ring is also noteworthy. Manny Pacquiao snapped a selfie with trainer Freddie Roach on the way to the ring and we even saw The Burger King be a part of Floyd Mayweather’s entourage. Naturally, both are instances of marketing and dollars.
Burger King actually paid Floyd’s camp more than $1 million to have The Burger King walk alongside him, per ESPN’s Darren Rovell on Twitter:
ICYMI: Burger King paid for king to walk in with Floyd Mayweather. Estimated to cost $1M+ pic.twitter.com/hCj6TCEC42
— Darren Rovell (@darrenrovell) May 4, 2015