Over the years, what NBA players have been wearing to games has taken on a life of its own. When the league implemented a dress code about 10 years ago, all we saw were suits or jeans and a button-up shirt for the most part. But it has appeared as if the dress code has become more relaxed and guys like Russell Westbrook and Dwyane Wade (to name a few) have really tested that.
During this year’s All-Star weekend, the NBA will put on their very first fashion show, staring players in the league. Seriously. It is being put on by LeBron James’ company. As a player, it’s a great thing because it’s a way to help boost their own brand. As far as the league is concerned, they’re no doubt all for it as well, as players taking pride in their appearance is something the NBA has wanted long before Adam Silver ever took over.
Produced by LeBron James‘ Springhill Production Company, the one-hour “NBA All-Star All-Style” will be taped Friday night inside New York’s Hammerstein Theater and air Saturday at 6:30 p.m. EST on TNT.
It will have three rounds: dressing for the boardroom, a night out and attire worn to the game. The competition will start with eight players, with four advancing to the second round and the top two competing in the finals.
Presented by Samsung Galaxy, the show will feature models and entertainers joining the players. TNT studio analysts Charles Barkley and Kenny Smith and WNBA star Elena Delle Donne are on the judging panel.