LIFESTYLE — 18 February 2015
Muhammad Ali Signs with Under Armour

“The champ is here.”

It has been more than 30 years since Muhammad Ali stepped into a ring, but his name and brand still garners big dollars apparently. Under Armour announced today that they have signed the champ to an endorsement deal. A limited edition graphic t-shirt goes on sale today which launched the deal in earnest.

Details of the pact, per Darren Rovell of ESPN:

A limited edition graphic T-shirt goes on sale Wednesday to launch the partnership, with a lifestyle apparel line rolling out next month. In November, Ali’s name and image will be on training apparel, footwear and accessories.

“He’s an iconic hero from the past and a true innovator,” said Glenn Silbert, vice president of men’s, outdoors and team sports for Under Armour. “We wondered what Ali would have been like if he had a brand like ours when he was getting started and how great it could have been. That has been the mentality of our design team throughout this process.”

Related Articles


About Author

Kevin Burke

(0) Readers Comments

Leave a Reply

Your email address will not be published. Required fields are marked *