LIFESTYLE — 18 February 2015
Muhammad Ali Signs with Under Armour

“The champ is here.”

It has been more than 30 years since Muhammad Ali stepped into a ring, but his name and brand still garners big dollars apparently. Under Armour announced today that they have signed the champ to an endorsement deal. A limited edition graphic t-shirt goes on sale today which launched the deal in earnest.

Details of the pact, per Darren Rovell of ESPN:

A limited edition graphic T-shirt goes on sale Wednesday to launch the partnership, with a lifestyle apparel line rolling out next month. In November, Ali’s name and image will be on training apparel, footwear and accessories.

“He’s an iconic hero from the past and a true innovator,” said Glenn Silbert, vice president of men’s, outdoors and team sports for Under Armour. “We wondered what Ali would have been like if he had a brand like ours when he was getting started and how great it could have been. That has been the mentality of our design team throughout this process.”

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Kevin Burke

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