The NBA is in a very good place right now. The league boasts the most recognizable players of any other sporting league and is on the verge of cashing in on that. According to Sports Business Jornal, the NBA is set to re-up with ESPN and Turner for a combined $2 billion.
Talks have progressed so rapidly that details are emerging on a massive agreement that would see the league’s annual rights fee more than double, with ESPN and Turner combining to pay more than $2 billion per year on average. One source said ESPN already has committed to pay “well over” $1 billion per year, and Turner is not far behind for a media rights extension that would kick in with the 2016-17 season.
By way of this, the NBA’s salary cap could potentially go up as well. This is precisely why LeBron James only signed a 2-year deal with the Cavs, but that’s when he has the opportunity to make more money. Can’t blame him. He’s the reason why the NBA can negotiate such lucrative TV deals with networks.