The NBA is usually ahead of other leagues when it comes to unique marketing and their nickname jerseys introduced this past season was proof. Well, it doesn’t stop there.
The league is actually now selling throwback nickname jerseys of retired greats. In retrospect, this ws only a matter of time:
NBA selling throwback “Nickname” jerseys pic.twitter.com/b2aLWd9iwb
— darren rovell (@darrenrovell) April 28, 2014