LIFESTYLE — 24 March 2014
Kobe Bryant’s Latest Endeavor: Kobe, Inc.

Staring post-playing career right in his face, Kobe Bryant is taking steps towards the next chapter of his life. Kobe is becoming a business man.

According to ESPN, Kobe is starting his own company, creatively named Kobe, Inc. where he will have his hands in a bunch of investments.

Bryant’s first investment, also announced on Sunday, will be upstart sports drink BODYARMOR, a beverage that has coconut water in it and boasts of delivering more potassium to an athlete’s body while offering less sodium than its competitors.

“From a standpoint of innovation, if you look at the category, the category itself has been a dormant one for years,” Bryant said. “They have become accustom to drinking one product because that’s been the only one available to them. There hasn’t been a product that has come to them and said, ‘There’s another way to upgrade your sports drink.’ “

Perhaps there will be many more endeavors by way of Kobe, Inc. but that’s the star. If you’re wondering why a guy wth so much money is even bothering with something like this, he exlains:

“I have always had ideas and always had a vision of where I wanted to go going back to 2000, but they are just ideas,” Bryant said. “Now, once the Achilles injury took place, I’m sitting at home for months not moving, a couple things set in. One is that there is only so many Modern Family episodes a person can watch. And then two, what do I do now?”

 

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Kevin Burke

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