During halftime of Game 5 of the NBA Finals, Samsung released their latest commercial, featuring Jay-Z, Timbaland, Rick Rubin, Swizz Beats and Pharrell. In doing so, Jay announces his upcoming album, “Magna Carta Holy Grail”, which drops July 4.
Also, it is being reported that Samsung has already purchased 1 million copies of the album for $5 apiece and plans to give them to Samsung Galaxy smartphone users for free, 72 hours prior to the album’s release, according to the Wall Street Journal. So, that means that album is already platinum before it has even been released (if Sound Scan counts this). Also, this is a brilliant move by Samsung to get people to buy that device. It is groundbreaking and genius.
Only Jay-Z can get away with something like this, and he completely took the focus away from the NBA Finals with this commercial.