LIFESTYLE — 02 April 2013
Jay-Z to Open Sports Representation Agency “Roc Nation Sports”, Signs Robinson Cano

I give up. I’m done being surprised and amazed with what Jay-Z comes up with next.

If all of the endeavors with the Brooklyn Nets wasn’t enough, apparently Jay will now become a sports agent. Or at least, he will own a company that specializes in athlete representation, according to Darren Rovell at ESPN.

Don’t underestimate Jay’s “cool” with athletes. Particularly young ones. They will flock to Jay’s company just so they can brag to their 20-something friends that “Jay-Z is my agent”.

According to Rovell’s report, Robinson Cano is Jay’z first client. This should be interesting considering Cano was represented by superagent Scott Boras. The fact that Cano left Boras for Jay-Z is amazing in itself. I hope Cano knows what he’s doing. Jay-Z certainly does.

Roc Nation, an entertainment company founded by Shawn Carter, also known as Jay-Z, will announce on Tuesday that it is getting into the sports representation business through a partnership with Creative Artists Agency (CAA).

The company, which will be known as Roc Nation Sports, has signed its first client, the New York Yankees‘ Robinson Cano. Cano, who has left agent Scott Boras, is in the final year of a six-year, $57 million deal with the team. 

“At this point in my career, I am ready to take a more active role in my endeavors on and off the field,” Cano said, in a statement. “I am confident that the pairing of Roc Nation Sports and CAA Sports will be essential in helping me accomplish my short and long-term goals. I am making this important decision now so I can keep my focus on helping the Yankees succeed in 2013, while minimizing any distractions for me and my teammates.”

 

Not long after the news broke, Robinson Cano tweeted the following to make it official:

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Kevin Burke

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