Several weeks ago, Gatorade unveiled a new add called “Lightning Bolt”, starring many top-flight athletes.
In their newest ad “Fixate”, which is being released today, they are featuring Dwyane Wade and Kevin Durant.
Gatorade knows that athletes run on a particular kind of fuel – their own determination plus what they put in their bodies to get to the next level and perform at their best.
“Fixate” brings this to life with a relatable star who is one of the most driven in the NBA, Kevin Durant, as he works hard to fuel, train and mentally prepare himself for the next game. The ad also features Dwyane Wade a handful of NBA player cameos.