One of the easiest jobs in the world has got to be LeBron James’ agent. I mean, how hard can it be to negotiate a max deal on everything he does?
Naturally, I say that sarcastically as LeBron has decided to leave his longtime agent, Leon Rose, and will join a newly formed agency led by friend Rich Paul, according to ESPN.
LeBron is very conscious of his brand and takes meticulous steps into ensuring everything goes according to plan. This move obviously will somehow set James up to become even bigger than he already is. Especially given the fact that he has a championship now.
What’s interesting is that Rose’s agency will still represent teammates Dwyane Wade and Chris Bosh
It is more of a new partnership than a breakup, sources said, as James is not making the move because of any hard feelings with Rose or his longtime partner William “Wes” Wesley.
James was at the centerpiece of CAA’s rise to prominence in the NBA during the past five years. James signed with Rose in 2005, when he left his first agent, Aaron Goodwin. Two years later, CAA purchased Rose’s practice and the right to do business with James.