Robert Griffin III is a walking cash-cow. He had the second highest-selling NFL jersey in the entire league (behind Peyton Manning), before he ever took a snap under center.
Last night, he made his pro debut and look extremely comfortable. Many were tuned in to see how he would do against NFL action, albeit preseason. But, how about this: Griffin’s debut actually set a TV ratings record in the D.C. market. For a preseason game! He is going to make a lot of people a lot of money. Including himself.
Robert Griffin III’s debut delivered record television ratings Thursday night.
The Washington Redskins preseason victory over the Buffalo Bills earned an average household rating of 9.15 in the Washington, D.C. market. It was the highest-rated program on Comcast SportsNet since April 2001.
Griffin’s debut shattered the previous Redskins preseason ratings record of 4.24 which was set in last August against the Pittsburgh Steelers.
Viewership peaked in the first quarter while Griffin was getting his first taste of the NFL. While he was under center, Redskins fans, and perhaps a few curious onlookers, delivered a 10.75 rating for CSN, translating to roughly 402,000 viewers in the Washington market.
In addition, nearly 70,000 viewers passed on the Ravens preseason opener to watch RGIII in Baltimore.