Now, I know there are many people who don’t particularly care for Jay-Z’s impact on the Brooklyn Nets. Just ask Phil Mushnick of the New York Post. It is amazing that Jay-Z owns a mere one-fifteenth of one percent of the NBA franchise, yet he has been able to make it seem as if he’s the majority owner. Goes to show his stranglehold on pop culture.
He helped design the team logos and choose the team’s stark black-and-white color scheme, and personally appealed to National Basketball Association officials to drop their objections to it (the N.B.A., according to a person with knowledge of the discussion, thought that African-American athletes did not look good on TV in black, an assertion that a league spokesman adamantly denied). He counseled arena executives on what kind of music to play during games. (“Less Jersey,” he urged, pushing niche artists like Santigold over old favorites like Bon Jovi.)
That report does say that it has been adamantly denied by the NBA, and I hope that’s the case. But it makes you wonder: how did that rumor begin in the first place then? Had to come from somewhere. If people in the league offices know what’s best, they’ll sit back, keep quiet and let Jay-Z work his magic because he’s much closer to the NBA consumer than anyone directly involved with the NBA.