No need to get mad at LeBron James (who doesn’t determine the price), or at Nike for determining the price; the most expensive Nike ever. Be upset at the people who will actually spend the $315 to buy them. And believe me, they will. But get this: the shoe has motion sensors to tell how high you jump. Sold.
the world’s largest sportswear maker told sporting-good stores that they will not be allowed to pre-sell or take reservations for new shoes.
The retailers, which include Foot Locker Inc. and Dick’s Sporting Goods Inc., will also have to give up midnight releases of shoes that had prompted customers to camp outside and stampede stores.
As labor, materials and shipping costs increase, Nike is raising shoe and clothing prices by 5% to 10%, analysts say … The price leaps come after Nike’s gross margins dropped to 42.8% from 44.3% in its most recent quarter ending May 31, the sixth-straight year-to-year quarterly decline.
The coming $315 LeBron X Nike Plus, due in the fall, is expected to come embedded with motion sensors that can measure how high players jump.
[Photos: Bleacher Report]