Remember the Patrick Ewing sneakers from the 90s? Don’t act like you didn’t have a pair. They weren’t Nike, Reebok, Adidas or Fila.  They were partnered with Pony with a huge “33″ on the side.

Ewing is set to relaunch the brand this Friday. Believe it or not, the Ewing brand was very lucrative back in the 90s. But something tells me he won’t have that same success this time around. Good luck, Pat.

“Over the years, I’ve had a lot of people ask me when they’d see me at appearances of when I was coaching, if I was ever bringing the shoes back,” Ewing said Tuesday. “I just didn’t feel comfortable doing it.”

But after meeting Dave Goldberg, a Ewing shoe collector and investor, and talking the idea over with his longtime agent David Falk, Ewing was convinced it was time.

The brand will hit retail stores in New York on Friday and subsequently roll out in 33 stores nationwide before hitting Europe for the holiday season.

In 1989, as the shoe business heated up thanks mostly due to Air Jordans, Ewing, who was getting paid nearly $1 million a year by adidas, left the brand. For most of the 1988-89 season, at the advice of Falk, he wore an unbranded white shoe to keep people guessing what was next. Toward the end of season, Ewing, in partnership with Pony founder Roberto Mueller, unveiled the Ewing Athletics brand. By 1990, the company was doing a remarkable business, selling about $100 million worth of shoes.