It’s amazing how these things can snowball.

In case you haven’t been paying attention, Chad Johnson got arrested, lost his job, lost his reality show, wife filed for divorce and now has lost an endorsement deal - all in less than a week.

Chad Johnson’s difficult week continued Wednesday, as coconut water brand Zico dropped the wide receiver from its endorsement roster.

The drink company told ESPN.com that Johnson’s endorsement deal, just announced on July 25, is over.

“The Zico brand is about supporting naturally powered athletes,” the company said in a statement. “We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field.

“However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”