I’m old enough to remember a time when no professional sports stadium/arena had corporate sponsors. Now they all have one. If they don’t, rest assured that the team is trying desperately to find one. There was also a time when there were barely any (if any at all) advertisements on the outfield walls in baseball. Now, they look like murals. Some NBA courts have advertisements on them too.
The WNBA has advertisements on their jerseys. In fact, there are so many advertisements that you can’t even tell what team jersey it is. But that makes sense for the WNBA since it isn’t exactly a thriving league. But the NBA is. Or, at least it seems that way. According to Ken Berger of CBS sports, on Twitter, advertisements on NBA jerseys are just around the corner. Sorry, I just threw up in my mouth.
Adam Silver says it’s “likely” some sort of plan for jersey advertisements would be implemented next season.
The current idea, which Silver said needs more discussion, is to have a 2-by-2 advertisement patch on the shoulder of jerseys.
Silver says guidelines on jersey ads would be in effect for next season, but the ads wouldn’t appear on jerseys until the following season.
Silver says his sense is that every team is in favor of jersey ads in some form.