I’m not privy to the particulars of the legal aspect of “Tebowing”, but apparently Tim hasn’t trademarked this. He should’ve taken a page out of Robert Griffin III’s book. It appears as if “Tebowing” will be allowed in Madden ’13. Judging by this, Tim won’t make a dime off of this because surely there’d be some mention of that.
But this is sad for two reasons: 1) Making money off of Tebow’s back, and 2) Assuming “Tebowing” is important enough where inclusion in Madden ’13 is necessary.